The focus of this topical promotion was to connect the audience emotionally to a woman's difficult experience. Our reporter's passion for the story helped bring people into why they should care as she spoke unscripted.
VERIFY For All
You can't trust everything on the internet! The news anchors help explain our fact-checking process in this on-brand promotion.
A social media video of one of our anchors inspired this spot promoting a Texans game. It shows our anchors as real people and real fans.
Two years after Hurricane Harvey, Tropical Storm Imelda flooded Houston once again. With that, the sadness and frustration came back as well. This day-turn spot spoke to the emotions so many in our city were feeling.
Honoring Their Service
Partnering with Wreaths Across America Houston, this campaign encouraged our community to donate to a worthwhile cause. Filming at Houston National Cemetery provided moments of true inspiration.